Privacy policy
Last updated November 12, 2026.
Draft: this policy is awaiting legal review before the game launches.
This policy explains what Crown & Anvil (the "game") collects, why, and your choices. The game is published by PersellGames, LLC, United States ("we"). Contact: support@playcrownandanvil.com.
The short version
- We collect what the game needs to run your account, your city and your purchases, plus gameplay analytics you can turn off in some regions.
- We do not sell your data, show ads, or track you across other apps and websites.
- Children under 13 cannot play.
- You can download or delete your data from Settings › Account.
What we collect
| Data | Examples | Why |
|---|---|---|
| Account identifiers | A random install id made by the game, your player id and Player ID, your in-game name; your Apple or Google account id if you link one | To sign you in and keep your progress |
| Email address | Only if you link email and password sign-in | Signing in and account support |
| Age band and country | The month and year of birth you give (we keep only the age band), and your app store country | Age and country rules, such as limits for younger players and local laws |
| Gameplay content | Your city, heroes, troops, items, quests, events, alliance, map position and battle reports | To run the game |
| Messages | Kingdom, alliance and private chat, alliance mail, reports you file | Chat between players and moderation |
| Purchases | Product, price, store and transaction id; refunds. Payment details are handled by Apple or Google and never reach us | To deliver purchases, handle refunds and show relevant offers |
| Usage and diagnostics | Screens opened, session length, progress milestones, load times and errors | To improve and balance the game |
| Device data | Push notification token, time zone, app version, platform | To send the notifications you choose, at the right local time |
Who we share it with
- Our hosting provider (Hetzner, in the EU), which runs our servers.
- Apple and Google, for sign-in and in-app purchases.
- Google Firebase, only to deliver push notifications.
- Authorities when the law requires it.
We do not share data with advertisers or data brokers.
Analytics choices
In the EU, EEA and Switzerland, gameplay analytics are off unless you agree on the first-launch terms screen; players under 16 there send none. In the UK you can switch analytics off. Elsewhere analytics are on. You can change this at any time in Settings › Account.
Children and teens
The game asks for your month and year of birth before an account is made, and blocks players under 13. Where your app store reports an age, it takes priority. Younger teens get extra protections, such as no private messages from players outside their alliance unless they switch them on, and, in some countries, no random items paid for with gems.
How long we keep it
We keep your data while your account exists. When you delete your account, we erase it after a 7-day grace period, except purchase records, which we keep anonymised as long as tax law requires. Analytics records are kept for up to 2 years.
Your rights
You can see, download (Settings › Account › Download my data), correct or delete your data, and object to or limit some uses. Depending on where you live (for example under the GDPR, UK GDPR or US state laws such as the CCPA), you may have further rights, including complaining to your data protection authority. Write to support@playcrownandanvil.com; we answer within 30 days.
Transfers
Our servers are in the EU. Where data moves between countries, we rely on the safeguards the law provides, such as the EU's standard contractual clauses.
Security
Data travels over encrypted connections, passwords are stored hashed, and access to our servers is restricted.
Changes
We will post changes here and tell you in the game when they matter.